Heated tobacco, also known as heat-not-burn tobacco, is transforming the way adult smokers consume nicotine. Unlike traditional cigarettes that burn tobacco and release smoke, heated tobacco devices gently heat specially processed tobacco sticks, producing a nicotine-containing aerosol—without combustion, ash, or the lingering smell of smoke. This innovative approach is designed to provide a more refined and potentially less harmful alternative for those who want to move away from conventional smoking.

 

But how exactly does heated tobacco work? Is it really safer than smoking? And how does it compare to vaping or traditional tobacco?

 

Keep reading to discover the trend, the science, the benefits, and why REJO is setting a new standard in the heated tobacco experience.

 

What really is heated tobacco and why should I use it?

 

Heated tobacco is a type of smokeless tobacco product that works by heating real tobacco instead of burning it. This process creates a nicotine-containing aerosol rather than smoke, offering a cleaner and more controlled way to consume tobacco.

 

There are several reasons why more adult smokers are choosing heated tobacco over traditional cigarettes:

 

● No Smoke or Smoke Smell
Because there’s no combustion, there’s no visible smoke and no lingering odor, making it easier to use in more settings without disturbing others.

● Familiar Tobacco Taste
Heated tobacco uses real tobacco leaves, providing a taste and mouthfeel that closely resembles smoking, but with a more refined experience.

● Reduced Harmful Chemicals
Heating rather than burning significantly reduces the production of toxic substances, such as tar and carbon monoxide. Some studies suggest up to a 90–95% reduction in key harmful constituents compared to cigarette smoke.*

● No Ash, No Tar
Without combustion, there’s no ash to clean up and no tar buildup, which makes heated tobacco devices easier to maintain.

● More Convenient and Discreet
The overall experience is often cleaner, more convenient, and less intrusive than traditional smoking.

In short, heated tobacco offers a familiar alternative to cigarettes—with fewer drawbacks. It's a practical option for adult smokers looking to transition away from the harsh effects of burning tobacco.

Is heated tobacco safer than smoking?

 

Heated tobacco products (HTPs) are often marketed as a less harmful alternative to traditional cigarettes. While they emit lower levels of certain harmful chemicals compared to combustible cigarettes, they are not without risks.

 

Independent studies have shown that HTPs can still cause cellular damage and inflammation in human lung cells, similar to traditional cigarettes and e-cigarettes . Additionally, exposure to HTP emissions has been linked to oxidative stress and potential respiratory issues .

The World Health Organization (WHO) has stated that while HTPs may reduce exposure to some harmful substances, there is no evidence to demonstrate that they are less harmful than conventional tobacco products .

 

In summary, switching from smoking to heated tobacco may reduce exposure to certain toxicants, but it does not eliminate health risks. The safest option remains to quit all tobacco and nicotine products.

 

What is the difference between tobacco and heated tobacco?

 

Both traditional tobacco and heated tobacco products use real tobacco leaves, which means the taste remains familiar to smokers. The key difference lies in how the tobacco is treated: traditional cigarettes burn tobacco, while heated tobacco is gently heated without combustion.

 

Because heated tobacco isn’t burned, it produces no smoke, no ash, and minimal charring—meaning there’s no tar, which is a major harmful component in cigarette smoke. This also means heated tobacco emits much less odor, allowing users to enjoy it in more places and social settings without disturbing others.

 

In short, heated tobacco offers the authentic tobacco experience but with a cleaner, potentially less harmful delivery method compared to traditional smoking.

What are heated tobacco products and tobacco vaporizers?

 

Heated tobacco products, often referred to as tobacco vaporizers, consist of specially prepared real tobacco designed to be used with heated tobacco devices. These devices are battery-powered and work by heating the tobacco without burning it, which greatly reduces charring and the production of smoke and ash.

 

Because the tobacco is gently heated, users can enjoy an authentic tobacco flavor with less residue and minimal cleaning required. Heated tobacco products also come in a range of flavors and intensities, allowing smokers to choose options that suit their personal taste preferences.

The Origins, Evolution, and Today’s Trends in Heated Tobacco

 

Heated tobacco—a concept dating back over half a century—is now experiencing rapid global growth and innovation:

 

From Concept to Application

The idea of heating tobacco instead of burning it emerged decades ago, initially as an attempt to reduce exposure to smoke and harmful byproducts. Early prototypes were developed to create a tobacco experience without combustion, but these efforts struggled due to limited technology and poor user satisfaction at the time.

 

Rise in Public Interest

In the past decade, search engines and social media platforms have seen a sharp increase in heated tobacco-related queries and discussions. This surge reflects growing awareness and interest from users seeking alternatives to traditional smoking. Many consumers now turn to online reviews, forums, and content creators to learn more about these products, signaling a shift from passive marketing to active user engagement.

 

Technological Trends

Today’s devices typically heat tobacco sticks to temperatures below combustion, releasing aerosol, not smoke. They feature smart indicators (LEDs, vibrations), battery-powered heating, and disposable sticks in various flavor profiles. Notably, smart and hybrid devices are emerging, offering enhanced temperature control and flavor customization .

What Heated tobacco flavours are available today?

 

One of the key advantages of heated tobacco is the variety of flavours available to suit different tastes. At REJO, we offer two carefully developed tobacco stick lines — TOZE and oices — each crafted to deliver a rich and balanced experience through advanced heat-not-burn technology.

 

Whether you prefer the classic depth of pure tobacco or something cooler and more refreshing, there’s a flavor to match your style:

 

Classic Tobacco – For those who enjoy the bold, authentic taste of real tobacco, with a smooth finish and no burnt aftertaste.

 

Menthol – Crisp and cooling, menthol flavors offer a refreshing twist for smokers who prefer a clean, icy sensation.

 

Mint – A lighter, more delicate mint note that’s smooth and easy on the throat.

 

Blueberry – A fruity aroma with subtle sweetness, combining modern taste with traditional satisfaction.

 

Grape – Juicy and aromatic, perfect for those who like a touch of fruit without overwhelming the tobacco base.

 

Cool Lemon – Bright, zesty citrus layered with a cooling finish — ideal for a crisp, refreshing draw.

 

Mellow Blend – A balanced mix of smooth tobacco and soft flavor, great for everyday use.

 

Each stick is designed to work seamlessly with REJO's heating devices, ensuring consistent flavor delivery with minimal residue or odor.

 

Whether you're transitioning from traditional cigarettes or simply looking to explore new flavor experiences, heated tobacco offers a satisfying alternative with more choice than ever before.

Why Choose REJO: Redefining the Heated Tobacco Experience

 

1. Our advanced internal heating technology distributes heat evenly from the core, minimizing harmful byproducts while delivering the full taste of real tobacco. With intelligent temperature control, you can fine-tune your session to match your personal preference — every puff, just the way you like it.

 

2. Original TOZE and oices Tobacco Sticks for Rich, Layered Flavor

Unlike generic heated sticks, REJO’s TOZE and oices lines are engineered to work perfectly with our devices. Using high-quality tobacco and advanced flavor-locking techniques, each stick delivers bold, balanced taste with minimal after-smell, available in a variety of modern flavor profiles tailored to adult preferences.

 

3. Minimalist, Ergonomic Device Design

The REJO TS40 and REJO HS40 devices are built with portability and user comfort in mind. From the lightweight, compact form factor to features like magnetic caps, one-button operation, and LED indicators, every detail is designed for a seamless, modern lifestyle.

 

4. Fast Charging & Long Battery Life

With Type-C fast charging and up to 25 sticks per charge, REJO devices support daily use without interruption. Whether at home, in the office, or on the move, you get reliable, long-lasting performance with minimal downtime.

 

5. Tested for Quality. Built for Safety.

REJO adheres to strict safety standards in product development and manufacturing. Our heating systems undergo multi-level testing for consistency, temperature precision, and material safety—so you can vape with peace of mind.

 

6. A Brand with a Purpose

At REJO, we’re not just making devices—we’re building a better future with less harmful alternatives smoking cigarettes. By combining innovation with design and science, we provide adult smokers with an alternative that fits modern values: cleaner, smarter, and more responsible nicotine consumption.