REJO MULTI Unveiled: A Must-See Innovation at InterTabac 2025

[Dortmund, Germany - September 19, 2025] REJO officially unveiled its groundbreaking REJO MULTI device on the opening day of InterTabac 2025, capturing the spotlight as one of the exhibition’s most anticipated product launches.

As a pioneering global provider of heat-not-burn (HNB) solutions, REJO is committed to offering open, collaborative innovation to drive mutually beneficial partnerships across the industry. By working closely with REJO Friends — sharing product R&D and retail resources — the REJO MULTI empowers adult users to go further beyond brand or flavor options and navigate through a new level of experience.

The launch drew a packed crowd of industry business partners, professionals, retailers, and customers, making a significant milestone in REJO’s journey to redefine the smoking alternative experience through both technological excellence and collaborative spirit.

REJO MULTI Product Launch Event

Innovation Stepped Up: Dual-Heating System Meets Open Collaboration

REJO MULTI showcases an industry-leading dual-heating system combining AirFlow and Round Heating modules within a compact chamber, ensuring:

● Efficient heat transfer for consistent performance,

● Precise stick alignment and broad stick compatibility,

● Optimized power management, delivering faster preheating, stable temperature output, and extended battery life.

Complemented by advanced thermal control algorithms, REJO MULTI intelligently fine-tunes heating curves for each mode, resulting in even heating, enhanced aroma releases, and a consistent nicotine delivery every time.

REJO MULTI Product Key Visual

What truly distinguishes the REJO MULTI is its open compatibility — allowing users to explore a huge variety of heated sticks with just one device. This flexibility empowers customers to tailor their experience and explore flavors effortlessly.

Weighing just 82g and available in three sleek colors-Twilight Purple, Aurora Green, and Luminous Grey - REJO MULTI blends stylish portability with powerful performance. The device will be available starting November 2025.

Global Expansion and Open Compatibility

REJO has presented a landmark year so far in its European expansion, building on its refined brand identity and strategic vision. REJO introduced its innovative portfolio — including TOZE herbal sticks, the REJO HS40 heating device, and advanced FARSTAR NSCs technology — to key markets such as Switzerland and Germany. The TOZE herbal sticks, inspired by Asia’s rich tea-based tradition, pair seamlessly with the REJO HS40 to deliver consistent and high-quality flavor experience.

Additionally, REJO secured European compliance approvals prior to launch, underscoring REJO’s commitment to being a reliable, innovative player in the European HNB market.

Notably, REJO MULTI expands user's choice range by allowing a wider variety heated tobacco sticks in one device, giving customers flexibility and personalized experiences like never before.

Community Building: REJO Club and Global Engagement

Beyond product innovation, REJO continues to strengthen community and consumer engagement through the REJO Club. Combining adult user-oriented online interaction with immersive, localized offline events, the brand anchored participation in high-impact events such as TENSION in Switzerland. REJO is also driving deeper, more meaningful connections through ongoing events, local support, and collaborative partnerships.

At InterTabac, the R&D Director was featured on a forward-looking panel, symbolizing the brand’s spirit: “Stay Courageous. Be Undefined. ” This commitment underscored REJO’s focus on forging new paths in product design and user experience.

REJO Gained Remarkable Popularity at Switzerland’s Tension Festival

A New Invitation: Take a Break. Take REJO.

REJO MULTI is more than a device — it’s a manifestation to REJO’s vision to accompany adult users on a smoking alternative journey of discovery and choice. With open solutions, collaborative partnerships, and fearless innovation, REJO continues to redefine the HNB experience for today’s global adult users.

About REJO

REJO is a pioneering global provider in heat-not-burn solutions, crafting innovative and reliable products that redefine the smoking experience.

In partnership with REJO Friends, we are committed to delivering exceptional user experiences worldwide. Our diverse product portfolio champions healthier alternatives, setting a new standard for mindful consumption.

For more information, please visit REJO online at www.rejonow.com or email newsroom@rejonow.com